Overview

Purpose

Finds 5 competitors for a business URL using Exa’s AI-powered search. Used on the marketing website to show visitors their competitive landscape.

Fetch Content - Get the business website content via Exa /contents
Find Competitors - Ask Exa /answer to identify competitors based on the content

This ensures accurate competitor identification by understanding what the business does first.

Service	Purpose
fetch_website_content	Gets website content via Exa
fetch_competitors_from_exa	Uses Exa Answer to find competitors
parse_json_from_answer	Extracts JSON from Exa response
parse_competitors_from_text	Fallback text parsing
fallback_from_citations	Uses citations if parsing fails
add_favicon_urls_to_competitors	Adds favicon URLs

src/website/competitor_research/
├── routes.py    # HTTP endpoint
└── service.py   # All business logic

The service automatically retries once on failure (timeout, API error, or insufficient results).