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Add a competitor to analyze in the Explore tab. The competitor website is analyzed using Exa’s AI-powered APIs:
  1. Exa /contents - Fetches the actual website content with live crawling
  2. Exa /answer - Analyzes the content to extract structured company information
Users can add up to 2 competitors manually. Auto-discovered competitors (10 from onboarding) don’t count toward this limit.

How It Works

The two-step approach ensures accurate data extraction:
  1. First, we fetch the website content using Exa’s /contents endpoint with livecrawl: "fallback" to get fresh data
  2. Then, we pass that content to Exa’s /answer endpoint which uses an LLM to extract the company name, description, products, and target market in a structured format

Request Body

Example Request

Example Response (Success)

Example Response (Limit Reached)

Example Response (Already Exists)

Response Fields

Competitor Fields

Timing

The request typically completes in 3-8 seconds depending on website complexity.